Learn With Google: Evolving Paid Search
David Ewing2012-10-07T00:27:14+00:00SMX East, NYC: Evolving Paid Search [box] Google sitelinks add more information and increase the chances of conversion.[/box]
SMX East, NYC: Evolving Paid Search [box] Google sitelinks add more information and increase the chances of conversion.[/box]
Blk hat – building millions of pages Goal get competitors rwemoved Link removal =drop their links Link buying =get them penalized Classic cloaking “payday loans in 15 minutes” [...]
Speaker: James Green – Magneic - “Display looks like search” – data driven User re-searches 10 billion searches beyond search engines (Google, Yahoo/Bing) Google controls only 43% of market share [...]
Robert Cooley – Bid Testing Best Practices Bid Testing – any bid that’s outside of the recently observed range for keyword Controlling for other variables – seasonality or sales Trend [...]
10+ years of deep multi-channel, digital marketing analytics and e-commerce expertise accelerating revenue across leading global institutions by shaping digital strategy and delivering high-impact, technology-driven solutions in the telecommunications, high tech, media, food & beverage, commercial real estate, consumer goods and financial services industries.