Over the last 2 years the number of users worldwide using search engines has increased 3x. Although, English has the largest market share China has closed the gap following Spanish speaking languages.
Opportunity in Foreign Language Search Engine Results Pages?
There’s a big opportunity in Baidu for Black Hat SEO. Here are the major difference in the between Google and Baidu:
| Baidu | ||
| Page Title | Major | Major |
| Meta Description | Minor | Major |
| Meta Keywords | None | Major |
| Heading Tags | Medium | Major |
| Alt Tags | Minor | Major |
| Internal Anchor Text | Major | Medium |
| External Anchor Text | Minor | Medium |
| Quantity of Inbound Links | Medium | Major |
| Quality of Inbound Links | Major | Minor |
| Sitemap | Medium | Medium |
| Sitespeed | Minor | Major |
Where Should You Start?
First,Determine if you have a large Hispanic customer base.
Next, combine any internal data you have.
Sub-domains, Sub- Directories or ccTLD’s?
Next Translate the URL’s for A Better UX
