I turn data into actionable insights and improved performance. I identify the highest-value opportunities, source the most relevant internal and external data, apply world-class analytics and modeling, and drive adoption throughout your organization.
Getting impact from advanced analytics may start with data, but it must be matched with deep understanding of industry dynamics and functional best practices. Only then is it possible to answer the question: what are the biggest opportunities for my organization to use data to create value?
Identify opportunities
In every analytics engagement I work closely with my client to develop a comprehensive, situation-specific understanding of trends and opportunities.
Create assets and models
Over my career I have worked with over 80 analytics experts including analysts, data scientists, and data architects, nearly all with advanced degrees in their fields.
This analytics expertise—combined with rigorous problem solving and creative data sourcing—allows me to develop consistently high-performing models. My marketing mix models typically deliver 15% improvement in marketing ROI.
